1) To address those atheists who “go along to get along”, and to encourage
them to come out of their closets
2) To attack the myth that Christianity owns the solstice season
3) To raise the awareness of the organization and the movement.
OK, who is bored already? Anyone? I have been a non-believer for about 14 years now and I considered the Nativity story to be a myth long before that. When I was a Christian, I would have looked at the atheist billboard, chuckled, and went about my business. I would never have called it a "war on Christmas" or any other kind of war. It is simply a display of (unpopular) ideas. This is America and we have a few documents that protect that sort of thing. The Catholic Charities tactic of throwing money at the problem exposes their fear that they are loosing this struggle with reason. Maybe they are.
The American Atheist campaign does not accomplish they're stated goals either. Other than raising awareness, this sign does not attack the myth that Christianity owns the solstice season or encourage closet atheists to come out. I don't believe that it conveys the ideologies of atheists. It pokes the bear with a stick. It perpetuates the concept that atheists are smug and rude. Also, it does not account for the "Cultural Christians" who celebrate the holiday the same way most of us just celebrated Thanksgiving without a thought for the betrayal of the Indians. Sure we KNOW its a myth. I don't know a single closet atheist who plans to come out to their family over Christmas dinner. That's a tall order for a billboard, but these things do not occur in a vacuum.
I'll admit that I get a little satisfaction from the Christian outcry when their beliefs are openly questioned. It begs the question: If you had the market cornered on reality, why so serious?
As an atheist, I am not the least offended by religious iconography when the myth is the source of the holiday that also promotes goodwill. The term "Happy Holidays" was not our idea, but it is verbally economical since there are several holidays this time of year.
Really, who cares if faith is a crutch. Can't we all just relax and eat a candy cane?